This article is part of our Don’t do that. Do this instead series.*
Six degrees of separation
LinkedIn is a fabulous business tool in so many ways, not least of which its ability to create powerful connections. That’s why it drives me nuts when people initiate those connections in the most anonymous way possible.
Sending the ‘standard’ LinkedIn request: DON’T DO THAT
We’ve all received it, it reads:
Hi Hilary, I’d like to join your LinkedIn network.
And that’s it. No background, no context.
When I receive requests like this, unless I know exactly who that person is, I ignore them, and I know from conversations with others that I’m not alone in this.
Now, I will admit that it is partly to do with the way LinkedIn operates. There are times when you click the ‘Connect’ button and the next thing you know LinkedIn is telling you that the request has been sent. If you are me, you then find yourself yelling ‘Argh!’ at the computer.
So, if you want to really grow your network on LinkedIn in a meaningful way:
DO THIS INSTEAD: Personalize every request
If you want to make sure that people will pay attention to your request, then include a note, every time.