This article is part of our Don’t do that. Do this instead series.*
Not only does Labour Day signal back-to-school for many, it also signals the start of the autumn event season – possible the busiest season in the calendar.
If you’re like many people out there, September, October and November can look like one long trip out of the office. And even though this time of year can be tough to manage (you still need to find time to do your actual job, after all) attending conferences, trade show and meetings can represent a fabulous opportunity to meet new people, connect with customers and create relationships that lead to new business – if you do it right.
So, answer this: once you’ve registered, do you put the event out of your mind until the moment you need to show up? DON’T DO THAT.
Ignoring the event right up until it’s about to happen means that you can lose several valuable opportunities to make the most of the time you will spend there.
DO THIS INSTEAD: Spend a small amount of time to prep ahead of the event.